Background History

Headquartered in San Francisco and founded in 1977, The Bay Club (formerly Western Athletic Clubs) is an active lifestyle and hospitality company with a network of 24 modern country clubs across 10 campuses—five in Northern California (Marin, San Francisco, Redwood Shores, Silicon Valley and Los Gatos) and five in Southern California (Santa Barbara, San Diego and three in Los Angeles).


BIG's Role
Over three decades, Bennett Hall has worked with the the Bay Club. Initially his role was to create a visual environment to connect with the membership and to create the optimal design that was also expressive of the Bay Club brand.

Throughout the San Francisco Bay Club, BIG installed hand-tinted historical views of the Club's neighborhood in combination with modern views of San Francisco. The blend became expressive of the area, establishing a "pride of place."

FlexFrame Systems are installed for the display of all content that changes, such as programs, events, announcements, as well as personnel and fitness instructors. This enables the Club to adapt as the natural changes occur in their business operations.

Learn more about FlexFrame systems

Over the ensuing years, BIG has worked closely with their marketing team to produce framed exhibits displaying the range of facilities throughout the clubs.