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Guest Room Artwork Artwork is a critical component of room design that supports and even defines the guest experience. Subtle factors are involved: color, texture, scale, and framing. However, from our point of view, the foremost consideration is the content and subject matter. We incorporate custom artwork development in your room art programs, creating proprietary artwork that is unique to your property, its community. In this way, the artwork supports your identity and serves an expanded role in your organization. Establish a "sense of place". Consider content drawn from your property's location, community, history, events, landmarks. Custom artwork will execute this strategy. Let your guests know who you are. Localize! Personalize! BUDGET: Given today's technology, artwork for rooms can be produced economically in standard sizes, delivery "more bang for the buck". the frame costs the same regardless of what it is in it, and our goal is provide the optimal blend of value and quality, working closely with you to plan the budget to meet the content objectives. It is not necessary to select from "ready-made" artwork from a catalog. We will show you how. Merchandising Artwork With high-quality desirable artwork, your guests may desire the opportunity to purchase artwork displayed in the room or other locations on property. You manage the orders and we ship the finished artwork directly to your guests home or office. A new profit center is developed. Examples: Post Ranch Inn, Hyatt Monterrey, Carmel Mission Inn, Ramada Plaza  |
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Public Space Artwork You only have one chance to make a first impression. Your staff come first, backed up by architecture and design. We help incorporate artwork into this, building the stage for the guest experience. Lobbies, restaurants, bars, lounges, spa and corridors combine to welcome, comfort, inspire, and influence the guest experience. We approach public space artwork so that it provides both its traditional decorative function and serves to enhance your brand. See Palace Hotel, Century Plaza 9.21.06 |
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| Speciality Suites and Themes Speciality or theme suites provide added leverage in positioning your property. The Presidential Suite or Honeymoon suites are a common example. consider extending this approach by linking themes to entire floors, like you would with a restaurant. Perhaps planning areas with content concepts could benefit the property? Could celebrity or historical tie-ins be effective? Are there famous local characters or historical events that may provide a theme for rooms or other locations? Presidents, Kings, Queens, explorers, indigenous people, astronauts, scientists, inventors, community leaders? Perhaps areas could be named by noteworthy theme concepts. Countries and cities of the world, animals from the rain forest, artists, National Parks, musicians, historical periods? Think outside the box and draw on new approaches for naming. Provide guests with an unexpected and entertaining approach to decor and hospitality. We brainstorm and develop concepts for this strategy, and integrate the results with your marketing and media relations. Our services include accessorizing custom rooms, coordination with interior design and commissioning artwork that matches conceptual and theme objectives. See: Ronald Reagan Suite 9.21.06 |
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Restaurants, Lounges, Spas On property dining is an integrated component of your brand as well as an important profit center. Guests spend develop lasting brand impressions in your establishments facilities and providing an immersive guest experience enhances the bottom line. We craft custom themed environments using artwork and graphic design, based on your conceptual plan for the facility. This is an opportunity to use themes that are "concept-driven". Celebrities, historical, Paris, New York, modern art, tropical, the desert. Does the restaurant's artwork live up to its brand? How does the personality of your chef connect with the design? Let us plan a program that creates the ideal ambiance for your guests and a unique branding opportunity. See: Omni Hotel, Momo's, Pied Piper Bar |
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Memorabilia Displays and Collections For historical properties, artifacts, memorabilia and ephemera are effective and popular displays. This can include vintage silver service, menus, clothing, guest registers, photography, sculpture, jewelry, room keys, awards and plaques. . Casework: Custom or pre-fabricated display cases are used in public space to house exhibits. Options range for simple cube displays with fabricated Plexiglas tops to elaborate brass vitrines with built-in lighting. Alternate: "Shadow-box" frames for wall displays will hold multiple three-dimensional objects. They can designed to insert into the drywall, incorporate lighting, and be hinged for access to change displays. 9.21.06 See: Palace Hotel |
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Rotating Displays Dedicated display space capable of instantly rotating content is advantageous to enable seasonal and event-driven adaptability. Our FlexFrame systems enable content to be changed "on-demand", so you can rotate images about convention clients, special events, promotions and seasonal changes. Images are installed inside custom secured fixtures using Velcro or using rare earth magnets. Mounting, if necessary, can be done in-house, or using readily available local outsources or through our studios. Casework is either hung on top brackets or available with piano hinging on the vertical rail. See: FlexFrame interchangeable fixtures |
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"On-Demand" Content Display Special events and programs benefit from time-sensitive displays that require periodic change-out. We augment your existing built-in casework using display fixtures that enable change graphics whenever required. |
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| Media and Community Relations Support Programs developed for facilities can often be leveraged for media and community relations opportunities. If an exhibit program has historical, celebrity, or renowned artistic talent associated with it, you can position the work to garner media exposure or for community building. Collateral such as newsletters, website integration, media releases, B-roll for broadcast, are created to support efforts of your marketing team and press agents. We support this process by making your rights-managed digital assets conveniently available and through design services, print management, photography and copywriting as required to build content resources. See examples: St. Regis |
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| Media, brand, and facility Assessment We conduct a visual asset assessment of your facilities to identify and document problems and opportunities, develop strategy, plan standards for using visual information and to master plan and implementation for your project. This the foundation upon which your programs is built and guides the work, schedule and processes. For new construction, this should be tightly integrated with the architectural program. Consulting on brand and content strategy should begin as soon as possible. 9.21.06 |
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Scanning Services and Image Restoration The technology of the modern scanning and restoration process can enable virtually any image to be utilized. We scan images to enable multiple output formats with the philosophy "scan once, output many". The resulting digital file, or "media asset" is refined and prepared for use in multiple formats. The process is governed by your requirements for output size, project scope and budget. Digital mastering is conducted to enable all planned applications. Digital restoration methods enhance images to prepare them for specific applications. This process removes scratches and image defects, improves resolution, corrects color balance, and restores contrast. Images previously not usable can now be produced for publication or exhibition. Faded historical pictures are restored to quality standards as if they were shot yesterday. 9.21.06 |
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| Integrated Marketing Programs involving your hotel's history, notable art programs, and theme displays can be integrated into your marketing, community relations and HR programs to further leverage their value. Content is re-purposed into publications such as catalogs or books, or electronically on your website. Applications: collateral, books, guest amenities, in-house training, intranet and extranet, promotional shows featuring your property. For more information on publishing |
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| Digital Asset Management We enable convenient secure access to your brand assets, including your history, site photography, marketing PDFs, and these digital files are accessible for immediate response for media or project requests. Methods: FTP sites, CD-ROMs, or installing media assets on your server for in-house applications. |
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Signage and Identity Bronze plaques and signs are an elegant and traditional way to honor founders, key employees, milestones, and present historical vignettes. We represent leading producers of custom signage, including cast and cut letters, cast and etched plaques, and hand-crafted signs. The process allows for beveled borders, raised or etched lettering, relief images or bas reliefs, etched illustrations or photo-like images. Materials and finishes are selected to coordinate with the finish schedule. Branded images and logos are incorporated into the design. Process: • Establish graphic, material and process standards. • Determine content and information requirements • Plan placement • Produce samples for approval • Production and installation . Learn more about signage solutions |
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Hotel or Property History Does your hotel or restaurant have History? Does your building tell a story? Were the founders characters of significance? Have your guests and celebrity visitors added to your legacy? If so, you have an brand asset that is invaluable. Your tradition of excellence should be celebrated. Tell your story with exhibits, guest room artwork, timelines, brochures, memorabilia, even collectable books. History is powerful, brand building, and a priceless. We organize your history for exhibits and multi-format output, interweaving your history with that of your community for added leverage. • EXHIBIT - your organizations history • PUBLISH - your story in a book or catalog • INTEGRATE - your history on your website • INVOLVE - your staff in your tradition of excellent service • FEATURE - your history in advertising and media relations • CONNECT - your guests with an impression of timeless elegance • ESTABLISH -your tradition of excellence See: St. Regis, Century Plaza, Palace Hotel, Post Ranch Inn overview: use of historical content
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Community History Our special passion is utilizing your history and that of your local community. Hospitality businesses are often intimately connected with the communities they serve and benefit from being positioned as a leader and as THE local "destination". Programs integrated with the your community provide positive public relations benefits. We facilitate this through community-centric exhibit programs and artwork. Historical programs can be an ideal art program, bridging the gap of generations with emotionally powerful content. Historical imagery is educational and inspirational as well as brand building. This compelling subject matter enhances the connection with your community and your guests. Programs are created by drawing on local archives to identify images that tell the story of the local community. See: Post Ranch Inn, Hyatt Monterrey, Omni Hotel, Momo's Learn more about using historical content |
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| Landscapes & Landmarks Artwork with subject matter drawn from noteworthy landmarks and landscapes is highly effective. If this content is local, it also reinforces the "sense of place", further adding to the guest experience. We provide commissioned photography and artwork, as well as utilize stock image resources, to create images of this type. We aim to provide a consistent and proprietary style. Depending on the design intent, an artistic style is produced that best meets your properties design, brand and aesthetic. See: Carmel Mission Inn, Julliana Hotel
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| Concept-driven Artwork Hospitality can be viewed as a form of entertainment. Guests are away on holiday or immersed in a convention. New experiences and creative stimulation are desirable qualities. Theme environments provide a draw to your facilities as well as an opportunity for marketing and media exposure. Consider Vegas. Casinos have become replications of New York, Italy, Paris, Egypt, even a Circus. Within these worlds individual themes of all kinds are played out for entertainment value and to enhance the guest experience. |
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| Murals - digital and traditional Traditional and mural graphics are useful when a high-impact approach for a concept is desired. Examples include "faux" environments and finishes, simulations of "windows" to other places, "cut-outs", building-wraps for exterior, or wall-paper applications. Digital output uses pigment/solvent based media onto vinyl or fabrics, resulting in a permanent installations that can be mounted directly to the wall as would wall-paper, stretched like a canvas or hung from banner poles. Direct application painted murals are coordinated with qualified artists who work on site to approved design specifications. With these techniques, not only can you create tromp o'iell illusions of other worlds, but you can simulate marble on columns or skylights on your ceilings. |
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| Commissioned Artwork Artwork can be commissioned in all media types. We manage the the process, identify design objectives, media options, artist qualifications, budget, and program execution. Curators are retained to meet specialized objectives. For guest room art, we will create custom artwork that can be economical replicated as part of your room package. Production is planned for optimal economy, and we will help you achieve a proprietary look for your property. If overseas production is feasible, our partners will enable you to realize exceptional cost savings. Media types: • Giclee' or Lightjet - photographic • Giclee' - "watercolor paper", canvas or fabric • Original oils and acrylic paintings • Digital wall paper and murals • Sculpture - cast metal, clay 9.21.06 |
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| Art Consulting and Collections
Art collections often evolve from the preferences and passions of the founders or core team of an organization. This might occur over many years and the results may be cohesive and relevant, or potentially the program could lose its poignancy and adjustments may be appropriate. |
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| Personnel Displays: Staff, Executives, Talent To support the in-house marketing and human factors of your organization, we advocate installing displays of staff and leadership in facility programs. Examples are employee of the month or year displays and portraits of executive management. For spa services, we suggest featuring portraits and resumes of your practitioners to personalize your offerings, thereby increasing revenue from bookings. To provide an elegant and adaptable solution for these displays, we offer tools to enhance the normal process: 1) FlexFrame display systems: change images conveniently on-demand. Images are fastened using Velcro or magnets, enabling economical internally managed changes. 2) Digital processes for managing content: Images, captions, and name plaques are produced in one process. Portraits and information is integrated with your website, guest media services or collateral in a single workflow SEE: FlexFrame interchangeable fixtures 9.21.06 |
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| Mission Statements and Motivational Signage Guest and back-house areas benefit from displaying your mission statement, guest philosophy, service model, educational and informational signage. Tell your staff and customers what you stand for and what you expect your service to deliver. Let everyone know your standards, and how strive for excellence. We design and produce branded signage for this purpose. We use permanent and interchangeable systems for display. These displays are drawn from your training programs and used to visually reinforce the processes related to staff management. • Mission Statement • Guest and service philosophy • Educational and information signage • Training information for staff |
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Books, apparel and keepsakes |
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Signage & Plaques Bronze plaques and signs are an elegant and traditional way to honor founders, key employees, milestones, and historical vignettes. We represent leading producers of custom plaques, cast and cut letters, cast and etched plaques, and hand-crafted signs of all types. The process allows for beveled borders, raised or etched lettering, relief images or bas reliefs, etched illustrations or photo-like images, and any material or finish appropriate for the project. Typography is controllable and your logos can be incorporated into the designs. Process: Establish graphic, material and process standards to enable the work to be stylistically consistent and to be replicated in future projects. Signs are fastened with bolts and glue to the property or can be incorporated with framing systems and hung conventionally. Learn more about signage solutions here |
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Mirrors Guest rooms benefit dramatically from custom mirrors as do selected areas in public space and guest corridors. We offer unlimited styles of custom mirrors including beveled, mitered edge, colored glass, v-groove, and other speciality finishes. Frames range from ornate to contemporary to esoteric and are produced in precise coordination with your FFE package. Budget varies with your specifications, quantity, and requirements. We offer both American made and economical Chinese glass, and facilitate both US and overseas production as suited to your needs and schedule. Let us design a custom look for your mirrors that is unique to your property. • Beveling - custom to any width • V-groove - standard and overlay • Speciality glass: Pink Rosa, gray, smoked • Eased edge treatments including polished and mitered finishes • Economy options using imported glass available |
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